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The basic goal of competitive intelligence is to make better business decisions. It is about analyzing strengths and weaknesses of the competitor.

Competitor intelligence is a legal method of obtaining information about products in a competitor’s portfolio. Let’s understand each one of them in detail. The first one is competitor intelligence, the others are product intelligence, market understanding and customer understanding. There are four main corner stones of marketing intelligence. Marketing intelligence is all about gathering information on various data sets, analysing the information, breaking down the data into small subsets and the distribution of information to the relevant department of the company.Ī purchase department in a company would need a different data set under marketing intelligence, while a sales department would need something different. It could be related to population age in that area, infrastructure facilities, spending habits of consumers, state or government regulations etc. It is the first set of data which the company analyses before making any investment decision.ĭescription: Marketing intelligence is usually the first data set analysed by a company about a specific market. Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions.